Nordic Exercise logo

Nordic Exercise

The Nordic races, rated for toughness, and a guide to training the Nordic way.

Visit nordicexercise.com (opens in a new tab)

A cross-country skier on groomed tracks below the mountains
Website
nordicexercise.com (opens in a new tab)
Live since
15 October 2026
Languages
English, Swedish
Published pages
152

Published pages: indexable pages in the published sitemaps of each site on 27 October 2026.

What it is

Nordic Exercise covers the races of the Nordic countries, from ski marathons to swimruns, each rated on a four-part toughness meter with dates, fees and how to get there.

A guide to Nordic-style outdoor training and three start programmes serve readers at home. The English site speaks to race tourists, the Swedish one to people training in Sweden.

Readers: International visitors who want to take part in a Nordic race, and Swedes who train outdoors.

Domains

  • nordicexercise.comEnglish
  • nordicexercise.seSwedish
  • nordicexercise.euReserved

In place

  • A published toughness method for every race
  • Consent-first analytics, a contact form and an ambassador form (haij (opens in a new tab))
  • Search Console and Ahrefs (Health Score 100) on both domains
Forms, consent and analytics byhaij (opens in a new tab)

Timeline

  1. Live on nordicexercise.com and nordicexercise.se, with 41 races in five countries

Questions

Who runs Nordic Exercise?

Nordic Exercise is a Beyond HoldCo venture, built and run by Upper Eight AB in Malmö, Sweden.

Can I advertise on Nordic Exercise?

Yes. Advertising, sponsored placements and partnerships are welcome on Nordic Exercise. Anything paid is marked as sponsored on the site.

Is Nordic Exercise for sale?

Yes. Nordic Exercise is for sale, as the whole site with its content and code, or as its domains alone (nordicexercise.com, nordicexercise.se, nordicexercise.eu). The price is on request; send an enquiry and we share the figures.